Enhancing Customer-Centric Supply Chains: How B2B E-Commerce Increases Customer Satisfaction and Drives Revenue Growth
Produced by SCM Wordl Sponsored By : GSXRegistration is required to attend
When: Thursday September 30th 2010
10:00hrs New York / 15:00hrs London / 16:00hrs Paris
Where: Online, live webinar
In June of this year SCM World and Martin Christopher, Emeritus Professor of Marketing and Logistics at Cranfield School of Management conducted a global survey of 819 cross-industry senior executives to gain an understanding of how organisations are exploiting the opportunities for collaborative working through adopting B2B e-commerce solutions. This live webinar, led by Martin Christopher, gives you the exclusive opportunity to hear the results of this very significant survey and question Martin in real-time around his findings and analysis.
Traditionally supply chains have been designed from the factory outwards to enable the operations of the supplier to be optimised. Now, with a change in the balance of power, the supply chain needs to be designed from the customer backwards, moving away from the ‘one size fits all’ mindset toward the recognition that key clients require customised solutions that meet their specific needs. This tailored approach to supply chain design has allowed for greater customer-supplier relationships to be formed and most notably increased information sharing. Such customer-supplier collaboration, supported by modern B2B e-commerce tools, has enabled the connection of supply chains from one end to the other, resulting in increased visibility and customer value and reduced inventory and transactions costs.
Register now for this webinar and qualify to be one of the first to receive a copy of Martin's subsequent report!
Speaker: Professor Martin Christopher
SCM World Speaker Faculty member
Emeritus Professor of Marketing and Logistics
Cranfield School of Management
At Cranfield, Martin chairs the Centre for Logistics and Supply Chain Management, the largest activity of its type in Europe. The work of the centre covers all aspects of transportation and logistics and offers both full-time and part-time Masters degree courses as well as extensive management development programmes. Research plays a key role in the work of the Centre and contributes to its international standing.
Martin is an Emeritus Fellow of the Chartered Institute of Logistics & Transport on whose Council he sits. He is also a Fellow and Foundation Professor of the Chartered Institute of Purchasing & Supply and a Fellow of the Chartered Institute of Marketing. In 1988 he was awarded the Sir Robert Lawrence Gold Medal for his contribution to logistics education, in 1997 he was given the USA Council of Logistics Management's Foundation Award and in 2005 he received the Distinguished Service Award from the USA Council of Supply Chain Management Professionals. In 2007 he was appointed a Foundation Professor of the UK Chartered Institute of Purchasing & Supply.
He is Visiting Professor/Guest Professor at the University of Hull, England; Instituto Empresa, Madrid; ESADE, Barcelona and Macquarie University, Australia.
Speaker: Steve Keifer
Vice President of Industry and Product Marketing, GXS
Steve Keifer is the Vice President of Industry and Product Marketing for GXS. Steve has responsibility for marketing and positioning the entire GXS product line ranging from EDI services for SMBs to B2B e-commerce outsourcing solutions for enterprises. In addition, Steve leads the strategy and marketing for GXS’ vertical industry programs.
In the retail sector, Steve has spearheaded marketing efforts for GXS' data synchronization services. In the manufacturing sector, he has driven programs to target the fast growing Chinese market with B2B e-commerce solutions. Most recently, Steve led the development of GXS financial services strategy, launching several solutions for supply chain finance and cash management. Steve maintains a popular blog entitled EDInomics (http://blogs.gxs.com/keifers) in which he discusses news, trends and strategies for B2B e-Commerce.
